The sheer volume of content being created every day is at an all-time high. When thinking about how you create content, words like content strategy and content planning may come to mind. But what does having a content strategy or a content plan mean?

Content strategy and content planning are two closely related yet distinct concepts in the world of content marketing.

A content strategy focuses on the big-picture approach to creating and managing content, whereas content planning is more concerned with the nitty-gritty details of executing that content strategy.

In other words, content strategy provides the “why” behind the content you’re creating, while content planning outlines the “how” and “when.”

A strong content strategy considers your target audience (their demographics and psychographics), your business goals, and your overall brand message. Then, based on this information and understanding where your audience currently is vs. where you want them to be in terms of being ready to make a purchasing decision, your content plan will help bridge the gap of knowing what pieces of content should be created and when.

Both a content strategy and a content plan are crucial components to consider when creating content for your business.

What is Content Strategy?

Content strategy is the process of defining a plan for creating and managing content that aligns with a company’s goals and target audience. It is a long-term approach to content creation that considers the overall vision and direction of the company’s content efforts.

The goal of content strategy is to ensure that all content produced is consistent, relevant, and valuable to the target audience. This involves conducting research to understand the target audience, defining a clear brand message, and determining the most effective channels for content distribution.

A well-crafted content strategy lays the foundation for all content creation and serves as a roadmap for ensuring that content remains on-brand and on-message over time.

What is Content Planning?

Content planning is the practical aspect of content creation where the strategies and ideas from the content strategy are translated into a concrete plan for content creation and publishing. It involves determining the types of content to be created, the schedule for publishing, and the channels for distribution.

Content planning also involves coordinating the creation and editing process, including assigning tasks to team members and setting deadlines.

A content plan provides a roadmap for the execution of a content strategy and ensures that content is produced and published in a consistent and organized manner.

By defining the details of content creation, content planning helps to streamline the content creation process and ensures that content is produced efficiently and effectively.

Why Should You Care About Content Strategy and Content Planning?

Both content strategies and content plans are critical components of a successful content marketing effort.

Having a clear content strategy helps to ensure that all content produced is aligned with business goals and the needs of the target audience.

Content planning, on the other hand, helps to ensure that content is produced efficiently and effectively and that resources are used in the most optimal way.

By combining a strong content strategy with a well-executed content plan, businesses can create content that is not only relevant and valuable to their target audience but also helps to achieve specific business goals.

Whether you’re a marketer, business owner, or content creator, understanding the importance of content strategy and content planning is essential for the success of your content marketing efforts.

Ready for the next step on your content marketing journey?

For more content tips, download a free copy of my Content Marketing Blueprint which lays out the full blueprint for being successful with content marketing.