Marketing Foundations

Tripwires: How to get customers tripping and stumbling into your marketing funnel

Have you been struggling to convert your leads into loyal customers? As an online business owner, using a tripwire in your marketing funnel can be an effective strategy to drive conversions and generate additional revenue.  And yes, even those “tripwire” sounds like bro-marketing jargon that will instantly make you cringe, its effectiveness is unmatched. What […]

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Instagram Marketing: Decide on the Function Before The Format

Marketing your business on social media can be hard…especially when it seems like there are new features being rolled out every few weeks. šŸ«  Constant updates and algorithm changes make it increasingly difficult to see the forest from the trees and ultimately harder to focus or determine what features are actually deserving of your time […]

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Some say it’s coming, and some say it’s already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business’s survival. Here’s how to keep your small business afloat and thriving, even during a downturn. First and foremost, do not cut your marketing budget. In fact, your paid […]

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Somehow, we’ve managed to make it to Q4 in a blink of an eye. And like most business owners, I’m sure you’re realizing you’re a day late and a dollar short when trying to plan a Black Friday promo. Not to mention any additional holiday sales campaigns you may want to run before the new […]

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Small Business Marketing Tips

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

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How to create content themes

Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience.  Content ideation can feel difficult because you don’t want to feel like you’re saying the same things all the time. But while you […]

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Content Planning - Roadmap to strategic content

Content planning is the process of developing a strategic plan for the content you publish. This includes identifying what content will be created, on what platform it will be published, when it will be published, and how it will be presented.Ā  Depending on the size of your team, your content plan will also include who […]

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how to increase social media engagement

Social media is a powerful tool for connecting with customers and promoting your business, although it can be tricky if you don’t understand your audience and share the wrong content. Here are a few tips to help you successfully utilize social media: 1. Know Your Audience Inside and Out When it comes to social media, […]

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Content Marketing Simplified

What do you think of when you hear the words ā€œContent Creationā€? Is your first reaction to think about blog posts, podcasts, or social media posts? Chances are, you’re either thinking of your favorite type of content format or your least favorite type of content. When creating content for your own business, itā€™s important to […]

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whats the purpose of social media content

You need to stop wasting all your time creating social media content. Social media isn’t the endgame. Yes, the girl with multiple social media marketing certifications is telling you to stop spending so much time on social media. Don’t get me wrong, there are, of course, many benefits of social media for your small business. […]

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instagram content pillars for business

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media works to help you […]

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what is evergreen content?

What is evergreen content and how can creating this type of content benefit your small business? Simply put, evergreen content retains its relevancy, regardless of when itā€™s consumed. As a small business owner, creating content is often a daunting task. While content creation requires your attention, this task often gets pushed to the back burner.  […]

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black friday promo ideas

Collectively, last year, Black Friday promotion resulted in a record-breaking $9 BILLION in revenue from online sales. And according to data from Fohr, over 71% of consumers will be using Instagram to shop for their holiday gifts this year. What’s that mean for you?? It’s your turn to grab a piece of the Black Friday […]

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Improving Your Digital Marketing Strategy

If your marketing isnā€™t converting, chances are youā€™re having thoughts like: ā€œMy digital marketing strategy doesnā€™t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.ā€ As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts arenā€™t working eitherā€¦ […]

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How To Use Instagram As Your Client Converting Machine

What if I told you I haven’t had a sales call in over 6 months but I’m closing higher-ticket products and services more frequently now than ever before? Content marketing and using social media strategically (specifically Instagram marketing!) are all I’m doing to make an income. Hold onto your pants, because I’m about to spill […]

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A Month of Content Ideas For Your Small Business

Stuck in a content drought? Below you’ll find an entire monthā€™s worth of content ideas for you to use throughout your small businessā€™ social media accounts. Grab these plug-and-play content ideas, integrate them into your social media scheduler, and start showing up consistently for your audience. Consistent, high-quality content on social media will not only […]

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A Comprehensive Guide to Repurposing Content

Most small business owners donā€™t struggle to create content. They struggle to create consistent content for extended periods of time. Successful content marketing isnā€™t defined by a one-hit-wonder, or one piece of content going viral overnight. True success is derived from continually being your ideal customerā€™s go-to source for information. Itā€™s clear that you need […]

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How To Define Your Small Businessā€™s Ideal Customer (And Why Itā€™s The Most Important Part of Your Marketing Plan)

When developing any product, service, or simply any piece of content for your small business, you need to keep your ideal customer avatar in mind. Have you taken the time to define your small businessā€™s ideal customer?  When you’re trying to define your ideal customer avatar (ICA), you’re essentially trying to define the one person […]

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Social Media Marketing Benefits Small Business

Will social media marketing benefit your small business? The easiest way to answer this question is to look at the facts.  Nearly 50% of the worldā€™s population uses social media. Thatā€™s equivalent to 3 billion users worldwide. Plus each person spends an average of 2 hours and 22 minutes on social networks daily.  When looking […]

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3 Content Marketing Tips To Improve Your Instagram Strategy

Every small business owner wants to create social media content that converts. There is no question that small business owners are latching onto the power of Instagram. The question is whether or not your small business has an Instagram strategy. Instagram provides everyone with a free platform that you can use to organically market your […]

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