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Marketing Strategy

How to stay top of mind with a small marketing budget

If you want to get in front of your audience and stay top of mind with a small marketing budget you’ll need to build a strong personal brand and consistently show up for your audience on the social platforms they’re already active on.

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From Barbie to Taylor Swift: Mastering 2023's Viral Campaigns for Small Businesses

When you think of the best viral marketing campaigns of 2023, you might instinctively think about the Barbie movie because, with a budget of $150 million, it was hard to miss. While marketing campaigns like these were epic, to say the least, it can feel impossible to replicate as a small business owner. So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts.

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Improving Your Bottom Line Using Lean Observation Techniques

Creating an aligned strategic plan for your business operations is one side of things, but taking action in a way that produces consistent improvement and results is another side.  In business, we strive to have efficient operations, a streamlined path to increase income, a cohesive team of all-star players, a knock-out systems suite, and all […]

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The Power of Brand Storytelling: How Emotional Marketing Connects with Customers

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors.

In this article, we’ll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

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How to Create a Psychology-Driven Social Content Strategy

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

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Content Strategy vs. Content Planning: What's the Difference?

Content strategy and content planning are two closely related yet distinct concepts in the world of content creation.

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Psychological Triggers To Include In Your Q1 Marketing Strategy To Increase Your Revenue

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

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Tripwires: How to get customers tripping and stumbling into your marketing funnel

Have you been struggling to convert your leads into loyal customers? As an online business owner, using a tripwire in your marketing funnel can be an effective strategy to drive conversions and generate additional revenue.  And yes, even those “tripwire” sounds like bro-marketing hootenanny, its effectiveness is unmatched. What is a marketing tripwire? A tripwire […]

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Instagram Marketing: Decide on the Function Before The Format

Marketing your business on social media can be hard…especially when it seems like new features are being rolled out every few weeks. Constant updates and algorithm changes make it increasingly difficult to see the forest from the trees and ultimately harder to focus or determine what features are actually deserving of your time and attention.  […]

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Getting Started With A Marketing Strategy Rooted In Psychology

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

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Some say it’s coming, and some say it’s already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business’s survival. Here’s how to keep your small business afloat and thriving, even during a downturn. First and foremost, do not cut your marketing budget. In fact, your paid […]

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Somehow, we’ve managed to make it to Q4 in a blink of an eye. And like most business owners, I’m sure you’re realizing you’re a day late and a dollar short when trying to plan a Black Friday promo. Not to mention any additional holiday sales campaigns you may want to run before the new […]

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Small Business Marketing Tips

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

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How to create content themes

Having pre-determined monthly content themes can make developing content as a small business owner, so much easier!

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Content Planning - Roadmap to strategic content

Content planning is the process of developing a strategic plan for the content you publish. This includes identifying what content will be created, on what platform it will be published, when it will be published, and how it will be presented.  Depending on the size of your team, your content plan will also include who […]

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how to increase social media engagement

Social media is a powerful tool for connecting with customers and promoting your business, although it can be tricky if you don’t understand your audience and share the wrong content. Here are a few tips to help you successfully utilize social media: 1. Know Your Audience Inside and Out When it comes to social media, […]

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How To Use Psychology Based Marketing Strategies To Drive Sales And Increase Conversion Rates

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

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Content Marketing Simplified

What do you think of when you hear the words “Content Creation”? Is your first reaction to think about blog posts, podcasts, or social media posts? Chances are, you’re either thinking of your favorite type of content format or your least favorite type of content. When creating content for your own business, it’s important to […]

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whats the purpose of social media content

You need to stop wasting all your time creating social media content. Social media isn’t the endgame. Yes, the girl with multiple social media marketing certifications is telling you to stop spending so much time on social media. Don’t get me wrong, there are, of course, many benefits of social media for your small business. […]

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instagram content pillars for business

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars for your small business.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media […]

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