Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience.
Content ideation can feel difficult because you don’t want to feel like you’re saying the same things all the time. But while you think your content will quickly get boring and likely cause you to lose out on the opportunity to connect with new people, your audience is probably loving what you’re creating!
There are dozens of things to talk about that your audience would be interested in reading, no matter your niche.
While it may feel like a challenge to talk about something new that you haven’t discussed before, there are a few ways to set yourself up for success and select the perfect themes to use.
Before determining the perfect themes to go with, make a list of your quarterly or monthly goals.
Consider the things you’d like to achieve with your content to take your business to the next level. These may include:
When you know what you’re trying to achieve with your content, it becomes easier to develop themes that work with your niche and get the positive attention you want and need.
Now that you’ve identified and set the specific goals you’d like to achieve with your monthly or quarterly content, your next step is to consider the core content that works best with your business model.
While core content varies from one business to the next, these are some basic options for posts on blogs, sites, and social media:
Once you make a list of core content to work with, creating themes for each month or quarter will come naturally to you!
Don’t hesitate to look around for inspiration when developing themes for your content. You can use holidays and seasons to your advantage, too!
For example, if you’re selling beauty products geared towards women and the summer is approaching, you might want to create a “Hot Girl Summer” theme for June, July, or August.
Look online to see what your competition is doing, go through your Instagram feed to see how other businesses stay connected with their audiences, and even search for content theme ideas on Google.
You’ll find dozens of options that align with your niche and the core content you’d like to create to stay active and in touch with consumers.
Selecting content themes as a service provider or small business owner may seem challenging when you feel you’ve already talked about everything. But, the truth is that there are always new and exciting ways to present information to consumers.
Use these tips to make the process of creating exciting themes as stress-free and straightforward as possible.