Marketing Psychology

How to develop shareable content for your small business

If you’re anything like me, you lived for English and Social Studies back in high school and HATED when the bell rang for Math or Science. While math is still on my “to-be-avoided-at-all-costs” list, I’ve come to love data and analytics. Show me the numbers…but only if I don’t have to mentally calculate something. If […]

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Marketing Psychology Tips

Let’s talk about Psychology and Marketing – as these two fields have always had a close relationship.  Underlying any marketing campaign is a psychological principle. Marketing is all about tapping into people’s emotions and desires in order to generate sales. It’s a complex and often subtle process that relies heavily on psychology. As humans, we […]

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marketing psychology

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

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how consumer psychology effects your business

What is Consumer Behavior? Consumer behavior is the process by which individuals make choices about what to purchase.  According to Harvard professor Gerald Zaltman, most purchasing decisions are subconscious and solely based on how a consumer feels.  By understanding how consumers think, feel, and behave, you can better tailor your marketing efforts to appeal to […]

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psychological triggers marketing

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]

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