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Marketing Psychology

The Science Behind the Framing Effect in Marketing

Explore the Framing Effect and its role in customer decisions. Discover how this psychological tool will help you to craft compelling messages that drive conversions and business growth.

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How To Optimize Your Sales Pages With Neuromarketing & Psychology

In today’s episode, we’re diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

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How to Create a Psychology-Driven Social Content Strategy

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

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Psychological Triggers To Include In Your Q1 Marketing Strategy To Increase Your Revenue

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

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Getting Started With A Marketing Strategy Rooted In Psychology

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

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How to develop shareable content for your small business

If you’re anything like me, you lived for English and Social Studies back in high school and HATED when the bell rang for Math or Science. While math is still on my “to-be-avoided-at-all-costs” list, I’ve come to love data and analytics. Show me the numbers…but only if I don’t have to mentally calculate something. If […]

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Marketing Psychology Tips

Let’s talk about Psychology and Marketing – as these two fields have always had a close relationship.  Underlying any marketing campaign is a psychological principle. Marketing is all about tapping into people’s emotions and desires in order to generate sales. It’s a complex and often subtle process that relies heavily on psychology. As humans, we […]

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How To Use Psychology Based Marketing Strategies To Drive Sales And Increase Conversion Rates

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

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how consumer psychology effects your business

What is Consumer Behavior? Consumer behavior is the process by which individuals make choices about what to purchase.  According to Harvard professor Gerald Zaltman, most purchasing decisions are subconscious and solely based on how a consumer feels.  By understanding how consumers think, feel, and behave, you can better tailor your marketing efforts to appeal to […]

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psychological triggers marketing

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]

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