Marketing your business on social media can be hard…especially when it seems like new features are being rolled out every few weeks.

Constant updates and algorithm changes make it increasingly difficult to see the forest from the trees and ultimately harder to focus or determine what features are actually deserving of your time and attention. 

But here’s the scoop: As a business owner, your priority should be to get your content in front of your ideal client… no matter what it takes.

And let’s not beat around the bush, for your content to be seen by your ideal client, you need to start creating MORE content.

While it’s true that certain formats, such as video or carousel posts, may perform better in terms of engagement, ultimately, it’s the purpose and value of the post that will determine its success.

Therefore your method of communication doesn’t matter as much as the message does. 

Use a reel, create a guide, curate a few story slides, or simply put up a static square Instagram image.  No matter which format you choose, the function of your content will remain the same. 

Did you catch that?

Hone in on your messaging and THEN worry about remixing the post to fit every applicable format.

Instead of worrying about which format will perform best, focus on creating content that has a clear purpose and message, and that adds value to your audience’s lives.

Different formats can certainly impact the way your content is received and consumed. But by focusing on the function of your content, you can create content that is not only engaging and effective, but that truly connects with your audience on a deeper level.

So the next time you’re planning out your social media content, remember to focus on the function of your content first and foremost.

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