Be honest: have you ever WebMD’d your symptoms at 2 AM and convinced yourself that those random bumps that appeared on your arm are actually a flesh eating disease? (We’ve all been there.)

As service providers, we see our clients do the exact same thing when it comes to diagnosing their problems. They Google their symptoms. They doom-scroll TikTok. They see a post that kind of matches their frustration… And suddenly, they’re convinced they know exactly what they need.

Except… they don’t.

And when they come to you convinced they need [insert random service that isn’t actually the solution], it puts you in a position you hate:

• Having to convince them of what they actually need.
• Watching them hesitate because it’s not what they expected.
• Getting ghosted because they’re stuck in the “I’ll think about it” loop.

Sound familiar?

Here’s the truth: Most of your leads are misdiagnosing their problem. And because of that, they’re looking for the wrong solution.

So instead of spending your time re-educating potential clients, let’s make your sales process easier—by helping them self-diagnose their real problem before they ever get on a call with you.

The Big Mistake Most Business Owners Make

I see this happen all the time: A business owner says, “I need help with my social media strategy because I’m not getting clients.” But in reality? Their social media isn’t the issue. Their lack of brand clarity is.

Another one says, “I need an email marketing funnel because I’m not getting inquiries.” The truth? They don’t need another funnel. They need a messaging strategy that attracts the right people.

And then there’s the client who insists, “I need a website redesign because my current site isn’t converting.” Okay, but let’s talk about the fact that your brand voice isn’t clear and your positioning is out of whack. That’s probably causing more harm than the actual layout of your content.

See the pattern?

When business owners mistake the symptom for the problem, they start searching for the wrong solution.

And that’s where you, the service provider, get stuck playing defense instead of selling. (I mean, you *could* just sell them the solution they’re asking for, but you and I both know that wouldn’t be an effective solution and you’re all about providing the best possible results.)

Sooo what if—instead of explaining the same thing over and over—your leads came to you already knowing exactly what they needed?

How a Quiz Changes the Game

Instead of telling people what they need, you use a quiz to help them realize it for themselves—before they even get on a call with you. Which means…

✔️ They enter the conversation already understanding their real problem.

✔️ They’re more open to the right solution (because they feel like they “discovered” it themselves).

✔️ They move from “I don’t know what I need” to “I need exactly what you offer.”

It’s like giving them a business MRI—but in a way that’s fun, engaging, (not claustrophobic at all) and way more effective than trying to explain it on a sales call.

How a Quiz Helps People Self-Diagnose Their Real Problem

Instead of constantly having to shift expectations in sales calls or the DMs, you can use a quiz to:

• Help your audience self-identify their actual problem (before they ever inquire!)
• Shift their mindset so they understand what’s really keeping them stuck
• Segment your leads so they get nurtured with content that speaks to their unique struggle
• Make selling effortless—because by the time they reach out, they already know what they need

Let’s break it down with some real-world examples:

Example 1: The Brand Designer

• 💬 Client says: “I need a logo because my brand isn’t attracting clients.”
• 🔍 Actual problem: Their messaging is unclear, not their visuals.
• 🛠 The Fix: A quiz like “Do You Need a Full Rebrand or Just a Brand Strategy?” helps them realize their real problem is positioning, not just design

Example 2: The Copywriter

• 💬 Client says: “I need a new website because my copy isn’t converting.”
• 🔍 Actual problem: Their brand voice is inconsistent.
• 🛠 The Fix: A quiz like “What’s Your Brand Voice Style?” helps them understand that voice clarity—not a fancy new site—is the missing piece

Example 3: The Personal Trainer

• 💬 Client says: “I need a meal plan because I can’t lose weight.”
• 🔍 Actual problem: They struggle with consistency, not food choices.
• 🛠 The Fix: A quiz like “What’s Your Workout Personality?” helps them see that motivation and accountability—not just nutrition—are key to success.

See what’s happening here?

Instead of telling people what they need, you’re guiding them toward their own aha moment. And by the time they reach your offer? They’re already sold.

How to Build a Quiz That Guides People to the Right Solution

Step 1: Choose a Quiz Topic That Solves a Problem

Your quiz should help people diagnose what’s keeping them stuck.

Examples:

• A social media strategist: “Why Isn’t Your Content Converting?”
• A business coach: “What’s the #1 Mindset Block Holding You Back?”
• A brand strategist: “What’s Missing From Your Brand Strategy?”

Step 2: Write Questions That Help People Reflect

Keep it short (7-10 questions), engaging, and focused on self-awareness.

Example Questions:

• When people land on your website, what do you want them to feel?
• How do you currently come up with content ideas?
• What’s your biggest frustration with marketing right now?

Step 3: Craft a Results Page That Gives Instant Clarity

Each result should:

• Give them an “OMG, that’s me” moment
• Explain why they’re struggling (so they feel seen and understood)
• Offer an actionable next step (so they know what to do next)

Step 4: Connect Your Quiz to an Email Nurture Sequence

Once they take the quiz, don’t leave them hanging! Automate a nurture sequence that looks like this:

• Email 1: Their quiz result + why it matters
• Email 2: A deeper dive into their problem + quick wins
• Email 3: A case study showing what’s possible
• Email 4: A soft pitch for your offer (so they can take action when they’re ready)

By the time they finish the sequence? They already know what they need—and why your service is the solution.

Why You Should Use Interact To Build Your Quiz

I know—building a quiz sounds overwhelming. Where do you even start? What questions should you ask? How do you make sure it actually helps your leads and drives sales?

That’s exactly why I used Interact to create my quiz (What’s Really Stopping Your Dream Clients from Inquiring?) and let me tell you, it was a game-changer.

Here’s why:

✅ User-Friendly, Even if You’re Not Tech-Savvy

You don’t need to be a quiz-building expert (or spend hours figuring it out). Interact makes it easy to create a professional, high-converting quiz without the headache.

✅ Smart Automations & Lead Segmentation

The platform lets you set up hyper-specific triggers and automations based on quiz responses, which means you can automatically segment your leads and personalize your follow-up messaging. Translation? Less guesswork, way more impact.

✅ AI-Powered Features to Build a Quiz in Minutes

Not sure where to start? Interact’s AI features help you generate quiz questions and results fast—so you’re not stuck overthinking every little detail.

✅ Seamless Integration with Your Marketing Software

You can connect Interact to your email marketing system (I hooked mine up to Kit in seconds), so your leads instantly get tailored follow-ups that guide them toward your offer.

✅ Data-Obsessed Girlies, Rejoice

As someone who lives for analytics, I love that Interact doesn’t just collect leads—it gives you deep insights into how people interact with your quiz. You can see:

• How many people start but don’t finish (and where they drop off)
• Trends in quiz responses (hello, content goldmine!)
• Which results are converting best

TL;DR: Interact helps you build a quiz that not only engages your audience—but actually works to qualify and nurture leads for you.

Want to see a quiz in action? Take mine here!

Your Quiz Can Be Your Best Sales Assistant

If you’re tired of sales calls that feel like mini therapy sessions where you have to re-educate people on what they really need…A quiz does that work for you.

It bridges the gap between what people think is wrong vs. what’s actually holding them back.

Which means by the time they’re ready to buy? They already believe in the solution. And selling becomes effortless.

So tell me—what quiz are you going to create first? 👀