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Small Business Marketing Plan

How To Define Your Small Business’s Ideal Customer (And Why It’s The Most Important Part of Your Marketing Plan)

Feel like your content is hitting a wall? No matter what you post, it just isn’t connecting with your audience? You’re going to continue to struggle to create content that truly resonates with your people until you know exactly who you’re talking to. That’s where defining your Ideal Customer Avatar (ICA) comes in. Defining your […]

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