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Small Business Marketing Plan

How To Define Your Small Business’s Ideal Customer (And Why It’s The Most Important Part of Your Marketing Plan)

When developing any product, service, or simply any piece of content for your small business, you need to keep your ideal customer avatar in mind. Have you taken the time to define your small business’s ideal customer?  When you’re trying to define your ideal customer avatar (ICA), you’re essentially trying to define the one person […]

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