Digital content creation will grow your website traffic, help you gain new leads, and ultimately make you more money.
Is your small business adapting accordingly to the information age? If you’re not constantly producing new content, the answer is no.
It doesn’t matter if you’re an online business selling digital advertising, a small or local Italian restaurant, or a growing garbage company.
As we’re living in the information age, your business needs to be sharing content in order to succeed.
By consistently delivering value and offering knowledge to your audience, your small business will have a major advantage over your competitors.
Let’s take a look at how this actually works.
By producing content on a consistent basis your audience knows that there will always be more content to see. Whether you publish content on a blog, to a Youtube channel, a podcast, or social media doesn’t matter. What matters is that you stick to one specific platform and stay consistent.
Your audience will keep coming back for more content when they know there’s more to find. Plus, Google will also notice your content is published consistently and start ranking your content higher in the search results if people are benefiting from it.
More information on your website means there’s more of a reason for people to visit your website.
More people visiting your website will prove to Google’s algorithm that you have something valuable to share.
This inevitably leads to ranking higher on Google which will lead to even more traffic from people who have never heard of your company before.
Do you see how this chain reaction works in your favor?
Once you’ve accumulated content on your website that shows expertise, you will become seen as a thought leader in your industry. People will want to get to know more about you and what you have to say. Regularly producing content is a great way to stand out from your competitors, regardless of your industry.
You will become the go-to expert in your field and people will want to subscribe to more of what you have to offer.
By creating a free resource that’s available to download in exchange for an email address, you’re able to find out who your true content fans are.
When someone allows you access to the inside of their inbox, they’ve basically said yes, let’s do this. And you’ve moved them further into the customer journey.
Be sure to provide these subscribers with high-quality resources. This is also known as a lead magnet, freebie, freemium, or opt-in, among other terms. They all are referring to the same thing – a piece of content that someone receives in exchange for their contact information.
With more people opting into your email list, you’ll have an easier time converting these subscribers into customers. They’ve already allowed you to enter their sacred digital inbox and the next step is for them to move deeper into the customer journey. Typically the next stage of the customer journey is actually becoming a paying customer.
In simplest terms, creating content drives traffic to your website, which brings new potential customers to your site, which leads to new subscribers of your content, which leads to new customers of your products, which leads to making more money.
Clearly, content creation is the underlying source to a successful business.
Educational content is the foundational content that your business should be producing. Share your knowledge, explain your strategies, dive into your process, and teach your audience exactly how you leveled up to where you are in your business. On social media, I recommend you educate your followers in a way that’s engaging, shareable, and encourages them to save your post for future reference.
Connection content is where you can show the behind-the-scenes of your life and business. This type of content helps to create a personal connection with your followers. Be authentic and unapologetic about who you are, what you believe in, and how you live your life. Instagram Stories tend to be the easiest way to share this type of information with your followers on social media.
And of course, there’s promotional content. There should be zero shame around promoting your products and services. The only way your followers will know what you offer is if you talk about it.
The simplest way to explain it is that your educational and connection content help to build your know, like, and trust factor. While your promotional content encourages the sale. You need all three pieces of content to truly master your content marketing.
For more content creation tips and tricks, I suggest you download this content creation planning kit.
What are you waiting for? Click here to instantly download your free content creation planning kit and start creating great content.