Collectively, last year, Black Friday promotion resulted in a record-breaking $9 BILLION in revenue from online sales. And according to data from Fohr, over 71% of consumers will be using Instagram to shop for their holiday gifts this year.
What’s that mean for you?? It’s your turn to grab a piece of the Black Friday Revenue Pie.
While it may be too late to launch a brand new product for Black Friday (unless you have some superhuman ability I don’t know about), it’s not too late to put your head down and get to work on a Black Friday sales campaign!
The two easiest ways to launch a Black Friday Promo are as follows
Your email subscribers are your hottest leads (if you regularly pop into their inbox) so setting up your email campaign series overpowers social media promotion if you ask me. However, you should still be promoting on social media as well to make sure all of your leads have access to your Black Friday Promo.
The most important part of promotions like these is to make the process as easy as possible for your customers. On days like Black Friday, people are more primed and ready to make impulse decisions on purchases they may not have said yes to otherwise. There’s just something so irresistible about a good sale!
Make sure to include both Paypal and Credit Card options for checkout, and highlight the fact that this deal will never be available again after Cyber Monday to drive the FOMO.
Finally, make sure that all your links are linked correctly, your payment processor is ready to go, and your follow-up sequence once someone makes a purchase is clear and easy to understand. There’s nothing worse as a consumer than buying something and not knowing what to do next.
Keep it easy, fast, and accessible!