Will social media marketing benefit your small business? The easiest way to answer this question is to look at the facts. 

Nearly 50% of the world’s population uses social media. That’s equivalent to 3 billion users worldwide. Plus each person spends an average of 2 hours and 22 minutes on social networks daily. 

When looking at Facebook, 68% of Americans have an account and 74% of Facebook users check in on the platform daily.

In regards to Instagram, the platform has one billion monthly active users and 500 million of these users log in daily. 

Linkedin has more than 690 million active users and TikTok has over 800 million monthly active users worldwide. 

Meanwhile, Youtube is the second largest search engine, globally. On mobile devices alone, Youtube reaches more adults aged 18-49 during prime time than any cable network does in an average week. 

That being said, the simple answer is. YES, social media marketing – in any capacity – will benefit your small business. 

So how do you start integrating social media into your small business’s marketing plan? 

Focus on the platforms that your ideal clients are already showing up on. 

While there are a lot of different options available for your small business to show up online, there’s no reason to dive headfirst into all of them at once.

Streamline your efforts into building up a social media channel that your audience is already using. From there you can branch out into other social media platforms. You can also repurpose your content to show up on multiple social media platforms, without doubling the amount of work you’re doing. 

For example, my main audience is on Instagram. I’m able to focus my attention on growing my brand’s presence on this platform and keep other platforms like Facebook and TikTok in the back of my mind. 

When content performs well on Instagram, I’m able to then repurpose it and post it on my Facebook page at a later date. 

What content should you be creating in order to show up online?

If you’re just starting out with social media marketing and already have a blog or a podcast that your brand regularly publishes content on, you’re ahead of the game! You can utilize this long-form content to create dozens of smaller, bite-size knowledge drops. 

It may not be as simple as copy+paste, but you’ll be able to pull nuggets of wisdom from within your long-form content and repurpose it to the appropriate platform.

I provide step-by-step instructions on how to repurpose your content inside of my free content creation planning kit which you can download here.

If you’re starting from scratch, I recommend creating content that aims to start conversations and conversions. AKA creating content that encourages your followers to engage with your post – whether that’s commenting, sharing, or sending a DM – and creating content that directs your followers deeper into your customer journey by way of an opt-in.

Not sure what type of conversations you should be starting with your clients? Send me an email and I’ll walk you through the next steps!