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Behavioral Economics

The Science Behind the Framing Effect in Marketing

Explore the Framing Effect and its role in customer decisions. Discover how this psychological tool will help you to craft compelling messages that drive conversions and business growth.

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Psychological Triggers To Include In Your Q1 Marketing Strategy To Increase Your Revenue

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

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