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buyer psychology

The Science Behind the Framing Effect in Marketing

Explore the Framing Effect and its role in customer decisions. Discover how this psychological tool will help you to craft compelling messages that drive conversions and business growth.

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Getting Started With A Marketing Strategy Rooted In Psychology

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

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