It’s that time of year again. The air gets a little crisper and every café in town rolls out the most coveted drink of the season—the Pumpkin Spice Latte. Whether you love it or hate it, those three little letters—PSL—scream fall is here. The moment Starbucks drops it, people lose their minds. (Remember the lines […]

Ever wonder why some posts make you stop in your tracks while others just blend into the feed? It’s not about being louder or more frequent—it’s all about the psychology behind attention. Your audience’s brain is making most of the decisions without them even realizing it. No seriously, 90% of all decisions are not made […]

Social media has become an essential tool for small businesses to connect with their target audience, increase brand awareness, and establish authority. But with the ever-increasing amount of content available, it’s becoming harder to grab the attention of users and keep them engaged. That’s where captivating hooks and a few psychology-backed tactics come in. In […]

If you want to get in front of your audience and stay top of mind with a small marketing budget you’ll need to build a strong personal brand and consistently show up for your audience on the social platforms they’re already active on.

Explore the Framing Effect and its role in customer decisions. Discover how this psychological tool will help you to craft compelling messages that drive conversions and business growth.

When you think of the best viral marketing campaigns of 2023, you might instinctively think about the Barbie movie because, with a budget of $150 million, it was hard to miss. While marketing campaigns like these were epic, to say the least, it can feel impossible to replicate as a small business owner. So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts.

Having a strong online presence is no longer optional. Whether you’re a small business owner or a freelance service provider, your digital presence is often the first interaction potential clients have with you. And as we all know, making a great first impression is crucial! In this blog post, I’ll be sharing some tips to […]

If you’re a service provider or small business owner, you know just how important it is to stay organized and plan ahead with your business. Especially when it comes to staying active with your marketing. One way to ensure you never drop the ball on your internal marketing efforts again is to start relying on […]

Creating an aligned strategic plan for your business operations is one side of things, but taking action in a way that produces consistent improvement and results is another side.  In business, we strive to have efficient operations, a streamlined path to increase income, a cohesive team of all-star players, a knock-out systems suite, and all […]

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors.

In this article, we’ll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

In today’s episode, we’re diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

Content strategy and content planning are two closely related yet distinct concepts in the world of content creation.

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

Have you been struggling to convert your leads into loyal customers? As an online business owner, using a tripwire in your marketing funnel can be an effective strategy to drive conversions and generate additional revenue.  And yes, even those “tripwire” sounds like bro-marketing hootenanny, its effectiveness is unmatched. What is a marketing tripwire? A tripwire […]

Marketing your business on social media can be hard…especially when it seems like new features are being rolled out every few weeks. Constant updates and algorithm changes make it increasingly difficult to see the forest from the trees and ultimately harder to focus or determine what features are actually deserving of your time and attention.  […]

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

Some say it’s coming, and some say it’s already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business’s survival. Here’s how to keep your small business afloat and thriving, even during a downturn. First and foremost, do not cut your marketing budget. In fact, your paid […]

Somehow, we’ve managed to make it to Q4 in a blink of an eye. And like most business owners, I’m sure you’re realizing you’re a day late and a dollar short when trying to plan a Black Friday promo. Not to mention any additional holiday sales campaigns you may want to run before the new […]

If you’re anything like me, you lived for English and Social Studies back in high school and HATED when the bell rang for Math or Science. While math is still on my “to-be-avoided-at-all-costs” list, I’ve come to love data and analytics. Show me the numbers…but only if I don’t have to mentally calculate something. If […]