Imagine you’re scrolling through Instagram and you see two business coaches sharing content. One has a perfectly curated feed with on-brand quotes and professional headshots. The other just posted a slightly chaotic story about how she spilled coffee on her client notes right before a big call—and somehow turned it into the best session ever. […]

Ever wonder why some posts make you stop in your tracks while others just blend into the feed? It’s not about being louder or more frequent—it’s all about the psychology behind attention. Your audience’s brain is making most of the decisions without them even realizing it. No seriously, 90% of all decisions are not made […]

Explore the Framing Effect and its role in customer decisions. Discover how this psychological tool will help you to craft compelling messages that drive conversions and business growth.

In today’s episode, we’re diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

If you’re anything like me, you lived for English and Social Studies back in high school and HATED when the bell rang for Math or Science. While math is still on my “to-be-avoided-at-all-costs” list, I’ve come to love data and analytics. Show me the numbers…but only if I don’t have to mentally calculate something. If […]

Let’s talk about Psychology and Marketing – as these two fields have always had a close relationship.  Underlying any marketing campaign is a psychological principle. Marketing is all about tapping into people’s emotions and desires in order to generate sales. It’s a complex and often subtle process that relies heavily on psychology. As humans, we […]

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

What is Consumer Behavior? Consumer behavior is the process by which individuals make choices about what to purchase.  According to Harvard professor Gerald Zaltman, most purchasing decisions are subconscious and solely based on how a consumer feels.  By understanding how consumers think, feel, and behave, you can better tailor your marketing efforts to appeal to […]

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]