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marketing psychology

How to Use Cognitive Biases to Create Attention-Grabbing Content That Stops the Scroll

Ever wonder why some posts make you stop in your tracks while others just blend into the feed? It’s not about being louder or more frequent—it’s all about the psychology behind attention. Your audience’s brain is making most of the decisions without them even realizing it. No seriously, 90% of all decisions are not made […]

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The Science Behind the Framing Effect in Marketing

Explore the Framing Effect and its role in customer decisions. Discover how this psychological tool will help you to craft compelling messages that drive conversions and business growth.

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The Power of Brand Storytelling: How Emotional Marketing Connects with Customers

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors.

In this article, we’ll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

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How To Optimize Your Sales Pages With Neuromarketing & Psychology

In today’s episode, we’re diving into the world of sales pages! Specifically how to improve your digital product’s sales pages quickly and effectively with psychology and neuromarketing research.

From product mockup placement to pricing psychology hacks, I’ll be sharing some of the best tips and tricks to help you optimize your sales pages in order to boost your digital product sales.

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How to Create a Psychology-Driven Social Content Strategy

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

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Psychological Triggers To Include In Your Q1 Marketing Strategy To Increase Your Revenue

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

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Getting Started With A Marketing Strategy Rooted In Psychology

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

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Marketing Psychology Tips

Let’s talk about Psychology and Marketing – as these two fields have always had a close relationship.  Underlying any marketing campaign is a psychological principle. Marketing is all about tapping into people’s emotions and desires in order to generate sales. It’s a complex and often subtle process that relies heavily on psychology. As humans, we […]

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