If you’re anything like me, you lived for English and Social Studies back in high school and HATED when the bell rang for Math or Science. While math is still on my “to-be-avoided-at-all-costs” list, I’ve come to love data and analytics. Show me the numbers…but only if I don’t have to mentally calculate something. If […]

Honestly, is there anything better than being efficient? My motto for life and business has always been to work smarter, not harder. When I discover a new time-saving app, you can bet your bottom dollar I’m trying it out. Over the years I’ve found some gems (and quite a few clunkers) when it comes to […]

Feel like your content is hitting a wall? No matter what you post, it just isn’t connecting with your audience? You’re going to continue to struggle to create content that truly resonates with your people until you know exactly who you’re talking to. That’s where defining your Ideal Customer Avatar (ICA) comes in. Defining your […]

If you’re wondering whether social media marketing is worth it for your small business, let’s cut to the chase: Yes. It’s not even a question anymore. But I won’t just hit you with a blanket “yes” and leave you hanging. Let’s talk facts, strategy, and how to make social media work for your business without […]

Every small business owner wants to create social media content that converts. There is no question that small business owners are latching onto the power of Instagram. The question is whether or not your small business has an Instagram strategy. Instagram provides everyone with a free platform that you can use to organically market your […]