The Pané Marketing Blog

On-Demand Content Marketing & Brand Strategy Insights

🎧 Listen on: Apple Podcasts | Spotify We need to have a serious conversation about content. Not all content is created equal, especially when it comes to growing your business. A viral post does not equal sales. And a post with low engagement? That doesn’t mean it was a flop. In fact, that might be […]

Podcast

Engagement ≠ Clients: Why Your Content Needs a Strategy Shift

Why Your Marketing Feels Stuck (And How to Fix It)

Content Strategy

March 15, 2025

February 27, 2025

I Launched a Podcast! Your Brand Is Showing Has Arrived…

Podcast

Your Brand Is Talking About You Make Sure It’s Saying the Right Things

Brand Strategy

February 13, 2025

February 5, 2025

How a Quiz Can Help Your Leads Identify the Right Problem & Solution

If Your Leads Are Focused on the Wrong Problem, They’re Chasing the Wrong Solution (How a Quiz Fixes That

Content Strategy, Marketing Strategy

Branding vs. Content: Why You Need Both to Attract Your Dream Clients

Branding vs. Content: Why You Need Both to Attract Your Dream Clients

Brand Strategy, Content Strategy

November 26, 2024

November 8, 2024

The Psychology of Social Media Storytelling: How Vulnerability Builds a Stronger Brand

Marketing Psychology

How to Build a Brand That’s as Iconic as Your Pumpkin Spice Latte

Brand Strategy, Marketing Strategy

October 28, 2024

September 6, 2024

How to Use Cognitive Biases to Create Attention-Grabbing Content That Stops the Scroll

The Science Behind Attention: How to Use Cognitive Biases to Create Content That Stops the Scroll

Content Strategy, Marketing Psychology

Social Media Tips For Service Providers: 4 Captivating Hooks to Boost Engagement

Social Media Tips For Service Providers: 4 Captivating Hooks to Boost Engagement

Content Strategy

March 4, 2024

February 4, 2024

How to stay top of mind with a small marketing budget

How to Stay Top of Mind (Even with a Tiny Marketing Budget)

Marketing Strategy, Podcast

The Science Behind the Framing Effect in Marketing

The Science Behind the Framing Effect in Marketing

Marketing Psychology

December 27, 2023

December 11, 2023

woman writing on tablet

From Barbie to Taylor Swift: How to Leverage Lessons Learned in 2023’s Viral Campaigns as a Small Business Owner

Content Strategy, Marketing Strategy, Podcast

Optimizing Your Online Presence As A Service Provider

Increase Sales and Brand Visibility: A Guide For Optimizing Your Online Presence As A Service Provider

Brand Strategy, Content Strategy

July 24, 2023

June 23, 2023

Streamline Your Marketing: How To Craft Time-Saving Templates in ClickUp

Streamline Your Marketing: How To Craft Time-Saving Templates in ClickUp

Content Strategy, Online Business Optimization

Improving Your Bottom Line Using Lean Observation Techniques

Improving Your Bottom Line Using Lean Observation Techniques

Marketing Strategy

May 11, 2023

April 16, 2023

The Power of Brand Storytelling: How Emotional Marketing Connects You To Your Customers

Brand Strategy, Content Strategy, Featured, Marketing Strategy

How To Optimize Your Sales Pages With Neuromarketing & Psychology

Maximizing Your Sales Page with Neuromarketing and Psychology: Tips and Tricks

Marketing Psychology

March 12, 2023

February 17, 2023

How to Create a Psychology-Driven Social Content Strategy

How to Create a Psychology-Driven Social Content Strategy

Featured, Marketing Psychology, Marketing Strategy

Content Strategy vs. Content Planning: What's the Difference?

Content Strategy vs. Content Planning: What’s the Difference (and Why It Matters)

Content Strategy, Marketing Strategy

February 17, 2023

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