Digital Marketing

Small Business Marketing Tips

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

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How to create content themes

Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience.  Content ideation can feel difficult because you don’t want to feel like you’re saying the same things all the time. But while you […]

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does your branding matter?

A brand experience is the culmination of your customer’s thoughts, feelings, and perceptions, as they relate to your business. It’s the ultimate combination of your business’ brand strategy, customer experience, and user experience. When a strong brand experience is implemented, you’re helping your small business stand out from the competition. This is increasingly important as […]

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instagram content pillars for business

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media works to help you […]

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outsourcing marketing tasks

Congratulations, you started a new business! Take a load off my friend, because we both know you’ve just inherited one too many hats to wear.  Whether you’re trying to keep costs down or struggling to find employees to hire, you and I both know you’re working harder than you ever have before. This new business […]

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Improving Your Digital Marketing Strategy

If your marketing isn’t converting, chances are you’re having thoughts like: “My digital marketing strategy doesn’t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.” As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts aren’t working either… […]

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How to Integrate Digital Marketing Into Your Small Business

There’s no question that you should be integrating digital marketing into your small business marketing plan. Digital marketing will help your small business gain maximum exposure.  As you’ve probably already noticed, there aren’t many small businesses that are thriving without a strong online presence.  Digital Darwinism is a harsh reality, my friend. And if your […]

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Why Your Small Business Needs A Digital Marketing Plan

Now more than ever, you’re missing out on prime opportunities if your small business isn’t adapting to the digital landscape. Digital marketing is paramount to your success as a small business owner.  If you’re not familiar with digital marketing, it’s essentially any form of marketing that exists online. In this advanced digital age, it is […]

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How to Organize Your Content Calendar Using Trello

Do you use Trello to help streamline any aspect of your online business? My personal favorite board inside my Trello account is used to organize my editorial calendar.  My Editorial Calendar Trello Board is where I collect all of my content ideas, link my drafted blog posts, track which blog posts are scheduled, and monitor […]

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What You Really Should Know About Using Templates For Your Designs

Templates are totally underrated. We live in a world where idea generation and continual content creation is expected from us. While creating new content is always exciting and something we should look forward to as content creators, sometimes we hit a snag in our content creation duties. Does creating blog post graphics stress you out? […]

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What's Content? The Lowdown On Creating High-Quality Content That Converts

The first blog I published on this site explained how to create a content calendar and silly me, I never defined what content is! This is the simplest way to put it… Content is everything, literally and figuratively.  Any blog post, sales page, social media caption, or piece of writing you create is considered content. […]

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