It’s that time of year again. The air gets a little crisper and every café in town rolls out the most coveted drink of the season—the Pumpkin Spice Latte. Whether you love it or hate it, those three little letters—PSL—scream fall is here. The moment Starbucks drops it, people lose their minds. (Remember the lines […]

If you want to get in front of your audience and stay top of mind with a small marketing budget you’ll need to build a strong personal brand and consistently show up for your audience on the social platforms they’re already active on.

When you think of the best viral marketing campaigns of 2023, you might instinctively think about the Barbie movie because, with a budget of $150 million, it was hard to miss. While marketing campaigns like these were epic, to say the least, it can feel impossible to replicate as a small business owner. So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts.

Creating an aligned strategic plan for your business operations is one side of things, but taking action in a way that produces consistent improvement and results is another side.  In business, we strive to have efficient operations, a streamlined path to increase income, a cohesive team of all-star players, a knock-out systems suite, and all […]

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors.

In this article, we’ll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

Content strategy and content planning are two closely related yet distinct concepts in the world of content creation.

Using psychological triggers in your marketing strategy can be a powerful way to increase sales and engage your audience as an online business owner or a service provider. With psychological research and behavioral science embedded into your marketing strategy, you’ll have a serious advantage over your competitors who are simply winging it, hoping their campaigns […]

Have you been struggling to convert your leads into loyal customers? As an online business owner, using a tripwire in your marketing funnel can be an effective strategy to drive conversions and generate additional revenue.  And yes, even those “tripwire” sounds like bro-marketing hootenanny, its effectiveness is unmatched. What is a marketing tripwire? A tripwire […]

Marketing your business on social media can be hard…especially when it seems like new features are being rolled out every few weeks. Constant updates and algorithm changes make it increasingly difficult to see the forest from the trees and ultimately harder to focus or determine what features are actually deserving of your time and attention.  […]

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

Some say it’s coming, and some say it’s already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business’s survival. Here’s how to keep your small business afloat and thriving, even during a downturn. First and foremost, do not cut your marketing budget. In fact, your paid […]

Somehow, we’ve managed to make it to Q4 in a blink of an eye. And like most business owners, I’m sure you’re realizing you’re a day late and a dollar short when trying to plan a Black Friday promo. Not to mention any additional holiday sales campaigns you may want to run before the new […]

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

Having pre-determined monthly content themes can make developing content as a small business owner, so much easier!

Content planning is the process of developing a strategic plan for the content you publish. This includes identifying what content will be created, on what platform it will be published, when it will be published, and how it will be presented.  Depending on the size of your team, your content plan will also include who […]

Social media is a powerful tool for connecting with customers and promoting your business, although it can be tricky if you don’t understand your audience and share the wrong content. Here are a few tips to help you successfully utilize social media: 1. Know Your Audience Inside and Out When it comes to social media, […]

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

What do you think of when you hear the words “Content Creation”? Is your first reaction to think about blog posts, podcasts, or social media posts? Chances are, you’re either thinking of your favorite type of content format or your least favorite type of content. When creating content for your own business, it’s important to […]

You need to stop wasting all your time creating social media content. Social media isn’t the endgame. Yes, the girl with multiple social media marketing certifications is telling you to stop spending so much time on social media. Don’t get me wrong, there are, of course, many benefits of social media for your small business. […]