Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

Some say it’s coming, and some say it’s already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business’s survival. Here’s how to keep your small business afloat and thriving, even during a downturn. First and foremost, do not cut your marketing budget. In fact, your paid […]

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

Social media is a powerful tool for connecting with customers and promoting your business, although it can be tricky if you don’t understand your audience and share the wrong content. Here are a few tips to help you successfully utilize social media: 1. Know Your Audience Inside and Out When it comes to social media, […]

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]

What do you think of when you hear the words “Content Creation”? Is your first reaction to think about blog posts, podcasts, or social media posts? Chances are, you’re either thinking of your favorite type of content format or your least favorite type of content. When creating content for your own business, it’s important to […]

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars for your small business.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media […]

What is evergreen content and how can creating this type of content benefit your small business? Simply put, evergreen content retains its relevancy, regardless of when it’s consumed. As a small business owner, creating content is often a daunting task. While content creation requires your attention, this task often gets pushed to the back burner.  […]

Collectively, last year, Black Friday promotion resulted in a record-breaking $9 BILLION in revenue from online sales. And according to data from Fohr, over 71% of consumers will be using Instagram to shop for their holiday gifts this year. What’s that mean for you?? It’s your turn to grab a piece of the Black Friday […]

Congratulations, you started a new business! Take a load off my friend, because we both know you’ve just inherited one too many hats to wear.  Whether you’re trying to keep costs down or struggling to find employees to hire, you and I both know you’re working harder than you ever have before. This new business […]

If your marketing isn’t converting, chances are you’re having thoughts like: “My digital marketing strategy doesn’t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.” As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts aren’t working either… […]

Stuck in a content drought? Below you’ll find an entire month’s worth of content ideas for you to use throughout your small business’ social media accounts. Grab these plug-and-play content ideas, integrate them into your social media scheduler, and start showing up consistently for your audience. Consistent, high-quality content on social media will not only […]

The holiday season is back! While some of us get excited to find the perfect gift for our friends and family, some of us get super overwhelmed and feel like it’s just one more thing to add to the to-do list. This 2022 gift guide for entrepreneurs and small business owners will come in handy […]

When developing any product, service, or simply any piece of content for your small business, you need to keep your ideal customer avatar in mind. Have you taken the time to define your small business’s ideal customer?  When you’re trying to define your ideal customer avatar (ICA), you’re essentially trying to define the one person […]

Will social media marketing benefit your small business? The easiest way to answer this question is to look at the facts.  Nearly 50% of the world’s population uses social media. That’s equivalent to 3 billion users worldwide. Plus each person spends an average of 2 hours and 22 minutes on social networks daily.  When looking […]

Every small business owner wants to create social media content that converts. There is no question that small business owners are latching onto the power of Instagram. The question is whether or not your small business has an Instagram strategy. Instagram provides everyone with a free platform that you can use to organically market your […]

What’s the worst feeling in the world as a business owner? Watching a business with years of blood, sweat and tears poured into, crumble to the ground because my mental health had fallen to the waste side.  My first business SPIES was my pride and joy. Having to shut it down, surrender the domain name […]

Ready for a peek behind the curtain to see exactly how this small business works? I’m spilling the tea on every resource, software, and tool that has helped me run my small business, manage my social media accounts, stay productive, and more. Keep reading for all the small business resources that will help make your […]