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Small Business Marketing

From Barbie to Taylor Swift: Mastering 2023's Viral Campaigns for Small Businesses

When you think of the best viral marketing campaigns of 2023, you might instinctively think about the Barbie movie because, with a budget of $150 million, it was hard to miss. While marketing campaigns like these were epic, to say the least, it can feel impossible to replicate as a small business owner. So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts.

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Optimizing Your Online Presence As A Service Provider

In today’s digital world, having a strong online presence is no longer optional. Whether you’re a small business owner or a freelance service provider, your digital presence is often the first interaction potential clients have with you. And as we all know, making a great first impression is crucial! In this blog post, we’re sharing […]

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Streamline Your Marketing: How To Craft Time-Saving Templates in ClickUp

If you’re a service provider or small business owner, you know just how important it is to stay organized and plan ahead with your business. Especially when it comes to staying active with your marketing. One way to ensure you never drop the ball on your internal marketing efforts again is to start relying on […]

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Improving Your Bottom Line Using Lean Observation Techniques

Creating an aligned strategic plan for your business operations is one side of things, but taking action in a way that produces consistent improvement and results is another side.  In business, we strive to have efficient operations, a streamlined path to increase income, a cohesive team of all-star players, a knock-out systems suite, and all […]

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The Power of Brand Storytelling: How Emotional Marketing Connects with Customers

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors.

In this article, we’ll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

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How to Create a Psychology-Driven Social Content Strategy

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

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Getting Started With A Marketing Strategy Rooted In Psychology

Research indicates that the understanding of consumer behavior is critical for the success of any marketing campaign, with nearly all (93%) marketers citing it as essential. Utilizing research from behavioral science, sociology, and buyer psychology will help you hone in on your messaging – maximizing its impact. You’ll also be able to better accurately gauge […]

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Some say it’s coming, and some say it’s already here. As a small business owner, the looming possibility of a recession creates tension and raises anxiety about your business’s survival. Here’s how to keep your small business afloat and thriving, even during a downturn. First and foremost, do not cut your marketing budget. In fact, your paid […]

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Small Business Marketing Tips

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

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how to increase social media engagement

Social media is a powerful tool for connecting with customers and promoting your business, although it can be tricky if you don’t understand your audience and share the wrong content. Here are a few tips to help you successfully utilize social media: 1. Know Your Audience Inside and Out When it comes to social media, […]

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How To Use Psychology Based Marketing Strategies To Drive Sales And Increase Conversion Rates

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

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psychological triggers marketing

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]

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Content Marketing Simplified

What do you think of when you hear the words “Content Creation”? Is your first reaction to think about blog posts, podcasts, or social media posts? Chances are, you’re either thinking of your favorite type of content format or your least favorite type of content. When creating content for your own business, it’s important to […]

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instagram content pillars for business

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars for your small business.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media […]

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what is evergreen content?

What is evergreen content and how can creating this type of content benefit your small business? Simply put, evergreen content retains its relevancy, regardless of when it’s consumed. As a small business owner, creating content is often a daunting task. While content creation requires your attention, this task often gets pushed to the back burner.  […]

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black friday promo ideas

Collectively, last year, Black Friday promotion resulted in a record-breaking $9 BILLION in revenue from online sales. And according to data from Fohr, over 71% of consumers will be using Instagram to shop for their holiday gifts this year. What’s that mean for you?? It’s your turn to grab a piece of the Black Friday […]

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outsourcing marketing tasks

Congratulations, you started a new business! Take a load off my friend, because we both know you’ve just inherited one too many hats to wear.  Whether you’re trying to keep costs down or struggling to find employees to hire, you and I both know you’re working harder than you ever have before. This new business […]

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Improving Your Digital Marketing Strategy

If your marketing isn’t converting, chances are you’re having thoughts like: “My digital marketing strategy doesn’t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.” As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts aren’t working either… […]

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A Month of Content Ideas For Your Small Business

Stuck in a content drought? Below you’ll find an entire month’s worth of content ideas for you to use throughout your small business’ social media accounts. Grab these plug-and-play content ideas, integrate them into your social media scheduler, and start showing up consistently for your audience. Consistent, high-quality content on social media will not only […]

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gift ideas for business owners

The holiday season is back! While some of us get excited to find the perfect gift for our friends and family, some of us get super overwhelmed and feel like it’s just one more thing to add to the to-do list. This 2022 gift guide for entrepreneurs and small business owners will come in handy […]

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