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By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors.
In this article, we’ll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.
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Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.
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Did you just find yourself Googling “how to create a content strategy” again? Creating consistent and well-planned content might be one of the most anxiety-provoking aspects of marketing your online business, but it doesn’t have to be. If content creation stresses you out, developing a content calendar or utilizing a simple content system will be […]
Do you use Trello to help streamline any aspect of your online business? My personal favorite board inside my Trello account is used to organize my editorial calendar. My Editorial Calendar Trello Board is where I collect all of my content ideas, link my drafted blog posts, track which blog posts are scheduled, and monitor […]
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Writing daily in a journal can change your life. Honestly, the benefits of journaling are overwhelming. Now, I’m sure this isn’t the first time someone told you how important it is to keep a journal. Maybe you’re currently searching for something that will inspire you to finally pick up a pen at the end of […]
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Using Canva templates and caption templates as a business owner is underrated. You’re living in a world where constant idea generation and endless content creation are expected from business owners. If you’re not a creative person by nature, creating content for your business may be the biggest thorn in your side right now. If that’s […]
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The first blog I published on this site explained how to create a content calendar and silly me, I never defined what content is! This is the simplest way to put it… Content is everything, literally and figuratively. Any blog post, sales page, social media caption, or piece of writing you create is considered content. […]
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A majority of us are laying in bed scrolling through Instagram, checking up on what our friends and favorite celebrities are doing, and then… it hits us. The silent killer – comparison. This is the “I’m not doing enough” thought or the “I hate how imperfect my body is” thought. As business owners, we also […]
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How many times have you said, “I want to launch my business but I just don’t have the time” or “If only I had a few extra hours in my day to commit to my side hustle, I know that would help it take off”? Despite the chaos and uncertainty of the current pandemic we’re […]
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The conversation surrounding mental health in the entrepreneurial world needs to be opened. Entrepreneurialism can leave you feeling isolated from the world as you’re often physically alone for extended periods of time and only in the company of the thoughts in your head. If you’re aspiring to take the leap into entrepreneurialism, you need to […]
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Did you just find yourself Googling “how to create a content strategy” again? Creating consistent and well-planned content might be one of the most anxiety-provoking aspects of marketing your online business, but it doesn’t have to be. If content creation stresses you out, developing a content calendar or utilizing a simple content system will be […]
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