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Social Media Tips For Service Providers: 4 Captivating Hooks to Boost Engagement

Social media has become an essential tool for small businesses to connect with their target audience, increase brand awareness, and establish authority. But with the ever-increasing amount of content available, it’s becoming harder to grab the attention of users and keep them engaged. That’s where captivating hooks and a few psychology-backed tactics come in. In […]

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From Barbie to Taylor Swift: Mastering 2023's Viral Campaigns for Small Businesses

When you think of the best viral marketing campaigns of 2023, you might instinctively think about the Barbie movie because, with a budget of $150 million, it was hard to miss. While marketing campaigns like these were epic, to say the least, it can feel impossible to replicate as a small business owner. So let’s break down a few key aspects of each campaign that you’re able to tap into in your own marketing efforts.

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Streamline Your Marketing: How To Craft Time-Saving Templates in ClickUp

If you’re a service provider or small business owner, you know just how important it is to stay organized and plan ahead with your business. Especially when it comes to staying active with your marketing. One way to ensure you never drop the ball on your internal marketing efforts again is to start relying on […]

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How to Create a Psychology-Driven Social Content Strategy

Creating an effective social media content strategy is key to successful marketing. But, when it comes to creating an engaging content strategy, it’s not just about what you post, but also how you post it. To maximize engagement and reach, you need to understand the psychology behind social media content and the science behind why people act the way they do.

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How to develop shareable content for your small business

If you’re anything like me, you lived for English and Social Studies back in high school and HATED when the bell rang for Math or Science. While math is still on my “to-be-avoided-at-all-costs” list, I’ve come to love data and analytics. Show me the numbers…but only if I don’t have to mentally calculate something. If […]

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Small Business Marketing Tips

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

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How to create content themes

Having pre-determined monthly content themes can make developing content as a small business owner, so much easier!

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Content Planning - Roadmap to strategic content

Content planning is the process of developing a strategic plan for the content you publish. This includes identifying what content will be created, on what platform it will be published, when it will be published, and how it will be presented.  Depending on the size of your team, your content plan will also include who […]

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easy content creation tips

As Stress Awareness Month is coming to a close, I felt it was important to talk about how to handle the stress of constantly being able to create content. Setting realistic goals is the best way to manage the stress of constantly creating content. First, make sure you are focusing on small goals that you […]

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psychological triggers marketing

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]

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Content Marketing Simplified

What do you think of when you hear the words “Content Creation”? Is your first reaction to think about blog posts, podcasts, or social media posts? Chances are, you’re either thinking of your favorite type of content format or your least favorite type of content. When creating content for your own business, it’s important to […]

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does your branding matter?

A brand experience is the culmination of your customer’s thoughts, feelings, and perceptions, as they relate to your business. It’s the ultimate combination of your business’ brand strategy, customer experience, and user experience. When a strong brand experience is implemented, you’re helping your small business stand out from the competition. This is increasingly important as […]

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instagram content pillars for business

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars for your small business.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media […]

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what is evergreen content?

What is evergreen content and how can creating this type of content benefit your small business? Simply put, evergreen content retains its relevancy, regardless of when it’s consumed. As a small business owner, creating content is often a daunting task. While content creation requires your attention, this task often gets pushed to the back burner.  […]

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Improving Your Digital Marketing Strategy

If your marketing isn’t converting, chances are you’re having thoughts like: “My digital marketing strategy doesn’t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.” As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts aren’t working either… […]

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A Month of Content Ideas For Your Small Business

Stuck in a content drought? Below you’ll find an entire month’s worth of content ideas for you to use throughout your small business’ social media accounts. Grab these plug-and-play content ideas, integrate them into your social media scheduler, and start showing up consistently for your audience. Consistent, high-quality content on social media will not only […]

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A Comprehensive Guide to Repurposing Content

Most small business owners don’t struggle to create content. They struggle to create consistent content for extended periods of time. Successful content marketing isn’t defined by a one-hit-wonder, or one piece of content going viral overnight. True success is derived from continually being your ideal customer’s go-to source for information. It’s clear that you need […]

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How To Define Your Small Business’s Ideal Customer (And Why It’s The Most Important Part of Your Marketing Plan)

When developing any product, service, or simply any piece of content for your small business, you need to keep your ideal customer avatar in mind. Have you taken the time to define your small business’s ideal customer?  When you’re trying to define your ideal customer avatar (ICA), you’re essentially trying to define the one person […]

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3 Content Marketing Tips To Improve Your Instagram Strategy

Every small business owner wants to create social media content that converts. There is no question that small business owners are latching onto the power of Instagram. The question is whether or not your small business has an Instagram strategy. Instagram provides everyone with a free platform that you can use to organically market your […]

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The 7 Content Pillars For a Successful Instagram Feed

Fill your Instagram Content Calendar much faster by integrating these content pillars for Instagram into your social media marketing strategy.

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