Online Marketing Strategies

Small Business Marketing Tips

As a business owner, you should already know that marketing is key to your success. However, many small business owners don’t know how to properly market their businesses.  Are you ready for some small business marketing tips that will help you take your marketing to the next level? Let’s go! Small Business Marketing Tip 1: […]

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How to create content themes

Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience.  Content ideation can feel difficult because you don’t want to feel like you’re saying the same things all the time. But while you […]

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marketing psychology

What is Marketing Psychology?  Through the combination of behavioral science, neuroscience, and psychology we’re able to create effective marketing messages. These three fields work together to influence a comprehensive strategy that attracts, convinces, and converts more customers. Once you understand how the human brain works, it is much easier to connect with your ideal customers […]

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psychological triggers marketing

How Psychology Plays a Significant Role in Marketing and How You Can Use It to Improve Your Results Psychology plays a central role in marketing. Too often we forget that the human brain has evolved and adapted over thousands of years. All of our thoughts and actions are rooted in survival.  When presented with any […]

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does your branding matter?

A brand experience is the culmination of your customer’s thoughts, feelings, and perceptions, as they relate to your business. It’s the ultimate combination of your business’ brand strategy, customer experience, and user experience. When a strong brand experience is implemented, you’re helping your small business stand out from the competition. This is increasingly important as […]

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instagram content pillars for business

Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media works to help you […]

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what is evergreen content?

What is evergreen content and how can creating this type of content benefit your small business? Simply put, evergreen content retains its relevancy, regardless of when it’s consumed. As a small business owner, creating content is often a daunting task. While content creation requires your attention, this task often gets pushed to the back burner.  […]

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black friday promo ideas

Collectively, last year, Black Friday promotion resulted in a record-breaking $9 BILLION in revenue from online sales. And according to data from Fohr, over 71% of consumers will be using Instagram to shop for their holiday gifts this year. What’s that mean for you?? It’s your turn to grab a piece of the Black Friday […]

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Improving Your Digital Marketing Strategy

If your marketing isn’t converting, chances are you’re having thoughts like: “My digital marketing strategy doesn’t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.” As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts aren’t working either… […]

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How To Use Instagram As Your Client Converting Machine

What if I told you I haven’t had a sales call in over 6 months but I’m closing higher-ticket products and services more frequently now than ever before? Content marketing and using social media strategically (specifically Instagram marketing!) are all I’m doing to make an income. Hold onto your pants, because I’m about to spill […]

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How to deal with seasonal depression as an entrepreneur

Are you a small business owner who struggles to motivate during the winter months? If you’re like me, winter is the hardest time to stay productive, focus, and make progress. I struggle with seasonal affective disorder, which basically means my depression increases and intensifies as the days get colder and darker.  If you struggle with […]

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How to Integrate Digital Marketing Into Your Small Business

There’s no question that you should be integrating digital marketing into your small business marketing plan. Digital marketing will help your small business gain maximum exposure.  As you’ve probably already noticed, there aren’t many small businesses that are thriving without a strong online presence.  Digital Darwinism is a harsh reality, my friend. And if your […]

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Why Your Small Business Needs A Digital Marketing Plan

Now more than ever, you’re missing out on prime opportunities if your small business isn’t adapting to the digital landscape. Digital marketing is paramount to your success as a small business owner.  If you’re not familiar with digital marketing, it’s essentially any form of marketing that exists online. In this advanced digital age, it is […]

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How to Organize Your Content Calendar Using Trello

Do you use Trello to help streamline any aspect of your online business? My personal favorite board inside my Trello account is used to organize my editorial calendar.  My Editorial Calendar Trello Board is where I collect all of my content ideas, link my drafted blog posts, track which blog posts are scheduled, and monitor […]

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