Struggling to determine the type of content you should be posting to social media as a small business owner? You can start by outlining your Instagram content with five content pillars for your small business.  Content pillars are key topics that drive your content strategy in the right direction.  As a business owner, social media […]

What is evergreen content and how can creating this type of content benefit your small business? Simply put, evergreen content retains its relevancy, regardless of when it’s consumed. As a small business owner, creating content is often a daunting task. While content creation requires your attention, this task often gets pushed to the back burner.  […]

Collectively, last year, Black Friday promotion resulted in a record-breaking $9 BILLION in revenue from online sales. And according to data from Fohr, over 71% of consumers will be using Instagram to shop for their holiday gifts this year. What’s that mean for you?? It’s your turn to grab a piece of the Black Friday […]

If your marketing isn’t converting, chances are you’re having thoughts like: “My digital marketing strategy doesn’t work. Marketing is a waste of money. I feel like digital marketing is one big bamboozle.” As a digital marketing coach, I constantly hear clients say their marketing basically sucks. If you feel your marketing efforts aren’t working either… […]

What if I told you I haven’t had a sales call in over 6 months but I’m closing higher-ticket products and services more frequently now than ever before? Content marketing and using social media strategically (specifically Instagram marketing!) are all I’m doing to make an income. Hold onto your pants, because I’m about to spill […]

Creating social media content can feel like running on a treadmill—endless and exhausting. You know you need to show up consistently, but what happens when you’re fresh out of content ideas? The good news is, social media doesn’t have to feel like a guessing game. When your content is intentional and aligned with your brand, […]

Most small business owners don’t struggle to create content. They struggle to create consistent content for extended periods of time. Successful content marketing isn’t defined by a one-hit-wonder, or one piece of content going viral overnight. True success is derived from continually being your ideal customer’s go-to source for information. It’s clear that you need […]

Feel like your content is hitting a wall? No matter what you post, it just isn’t connecting with your audience? You’re going to continue to struggle to create content that truly resonates with your people until you know exactly who you’re talking to. That’s where defining your Ideal Customer Avatar (ICA) comes in. Defining your […]

If you’re wondering whether social media marketing is worth it for your small business, let’s cut to the chase: Yes. It’s not even a question anymore. But I won’t just hit you with a blanket “yes” and leave you hanging. Let’s talk facts, strategy, and how to make social media work for your business without […]

Every small business owner wants to create social media content that converts. There is no question that small business owners are latching onto the power of Instagram. The question is whether or not your small business has an Instagram strategy. Instagram provides everyone with a free platform that you can use to organically market your […]

Fill your Instagram Content Calendar much faster by integrating these content pillars for Instagram into your social media marketing strategy.

Digital content creation will grow your website traffic, help you gain new leads, and ultimately make you more money. Is your small business adapting accordingly to the information age? If you’re not constantly producing new content, the answer is no.  It doesn’t matter if you’re an online business selling digital advertising, a small or local […]

Does the word ‘networking’ make you tense up and turn your hands a little clammy? When I hear the words ‘networking event’ I picture people dressed to the nines trading business cards like we did with Pokemon cards in elementary school.  “Oh, you’re a graphic designer? I’m also a graphic designer, but I have a […]

There’s no question that you should be integrating digital marketing into your small business marketing plan. Digital marketing will help your small business gain maximum exposure.  As you’ve probably already noticed, there aren’t many small businesses that are thriving without a strong online presence.  Digital Darwinism is a harsh reality, my friend. And if your […]

Now more than ever, you’re missing out on prime opportunities if your small business isn’t adapting to the digital landscape. Digital marketing is paramount to your success as a small business owner.  In this advanced digital age, it is vital for your business to have an online presence. Whether you choose to just have a […]

Do you use Trello to help streamline any aspect of your online business? My personal favorite board inside my Trello account is used to organize my editorial calendar.  My Editorial Calendar Trello Board is where I collect all of my content ideas, link my drafted blog posts, track which blog posts are scheduled, and monitor […]

The first blog I published on this site explained how to create a content calendar and silly me, I never defined what content is! This is the simplest way to put it… Content is everything, literally and figuratively.  Any blog post, sales page, social media caption, or piece of writing you create is considered content. […]

Did you just find yourself Googling “how to create a content strategy” again? Creating consistent and well-planned content might be one of the most anxiety-provoking aspects of marketing your online business, but it doesn’t have to be.  If content creation stresses you out, developing a content calendar or utilizing a simple content system will be […]